Prime Care Coordination is led by Tracy Boff. Tracy has several years of leadership experience in health and human services, including housing, employment, care management and service coordination. Her career includes long-term employment with Catholic Charities Community Services in Rochester, NY, where she began working as direct-care staff in residential services and worked her way through various management levels to senior leadership, providing oversight to NYS DOH and OPWDD-funded programs. She then worked for the NYS DOH AIDS Institute, where she was responsible for Medicaid redesign initiatives, including Health Homes. Most recently, she was employed by Finger Lakes Performing Provider System working on NYS DOH DSRIP efforts. Tracy has an M.A. in Organizational Leadership, Lean Six Sigma Green Belt and Prosci Change Management Certification. She lives in Rochester with her husband and three children.
Wendy comes to Prime Care Coordination with several years of senior management experience. During her tenure career working with individuals with intellectual and developmental disabilities, she managed program areas in residential, day services, family supports and outreach/enrollment, and ultimately received a promotion to Program Administrator overseeing a variety of different services, including Medicaid Service Coordination. From there, she served as the Manager of Project Management for Community Health Systems before moving on to the University of Rochester Medical Center (URMC). At the URMC, she was employed as a Project Manager/Electronic Medical Record Program Manager.
Wendy has a masters in Strategic Leadership from Roberts Wesleyan College and lives in Rochester, NY.
Amy Spring began her career in direct health care, working as a physical therapist in the hospital and home care setting. Her experience in health care spans all populations, including pediatrics, seniors, and individuals with intellectual and developmental disabilities. Amy has multiple years of leadership experience, including Manager of Education at HCR Home Care, where she created and supported the agency's direct and remote educational needs across its growing footprint. Amy then worked as Director of Support Services and Administration at Rochester Regional Health Home Care, where she was responsible for the operational excellence and oversight of home care and LHCSA’s customer service, intake and scheduling departments, revenue cycle, medical records and therapy programs.
Amy has her bachelors and Master of Science from D’Youville College and lives with her husband and family in Webster, NY.
Aaron began his career in mental health working in educational institutions providing counseling and psychotherapy. He soon found himself enjoying the challenges of business administration and worked his way through various management levels to senior leadership positions in health and human services, providing several years of organizational development, quality process improvement and administrative oversight to various NYS DOH, HUD and OPWDD funded programs. His career includes employment with The Salvation Army, where he lead the startup of their largest Social Services programs “Project ReDirect,” overseeing several Housing, Alternatives to Incarceration and Workforce Development programs for the Homeless and Veteran populations. He was recruited for Maxim Healthcare as the Regional Director for the agency’s home healthcare programs where he spearheaded transformation change and led operations and provision of care in the Traumatic Brain Injury Programs across all NYS Branch Offices. Most recently, Aaron was hired as the Regional Director of Operations shortly after Fedcap’s Acquisition of Easter Seals NY. During the transition and merger, he was an integral member of the senior leadership team, responsible for organizational restructuring, change management and the coordination of the delivery of corporate services to the Rochester region. Aaron’s operational role was instrumental in the stabilization of several important business units, including the primary care out-patient medical and mental health clinic and the Day Special Education School for students and individuals with a broad range of behavioral challenges, Intellectual and Developmental Disabilities, and Autism Spectrum Disorders.
Aaron has his Master’s Degree in Clinical Psychology, enjoys spending time with friends and family and lives in Rochester, NY.