Prime Care Coordination is led by Tracy Boff. Tracy has several years of leadership experience in health and human services, including housing, employment, care management and service coordination. Her career includes long-term employment with Catholic Charities Community Services in Rochester, NY, where she began working as direct-care staff in residential services and worked her way through various management levels to senior leadership, providing oversight to NYS DOH and OPWDD-funded programs. She then worked for the NYS DOH AIDS Institute, where she was responsible for Medicaid redesign initiatives, including Health Homes. Most recently, she was employed by Finger Lakes Performing Provider System working on NYS DOH DSRIP efforts. Tracy has an M.A. in Organizational Leadership, Lean Six Sigma Green Belt and Prosci Change Management Certification. She lives in Rochester with her husband and three children.
Aaron began his career in mental health working in educational institutions providing counseling and psychotherapy. He soon found himself enjoying the challenges of business administration and worked his way through various management levels to senior leadership positions in health and human services, providing several years of organizational development, quality process improvement and administrative oversight to various NYS DOH, HUD and OPWDD funded programs. His career includes employment with The Salvation Army, where he lead the startup of their largest Social Services programs “Project ReDirect,” overseeing several Housing, Alternatives to Incarceration and Workforce Development programs for the Homeless and Veteran populations. He was recruited for Maxim Healthcare as the Regional Director for the agency’s home healthcare programs where he spearheaded transformation change and led operations and provision of care in the Traumatic Brain Injury Programs across all NYS Branch Offices. Most recently, Aaron was hired as the Regional Director of Operations shortly after Fedcap’s Acquisition of Easter Seals NY. During the transition and merger, he was an integral member of the senior leadership team, responsible for organizational restructuring, change management and the coordination of the delivery of corporate services to the Rochester region. Aaron’s operational role was instrumental in the stabilization of several important business units, including the primary care out-patient medical and mental health clinic and the Day Special Education School for students and individuals with a broad range of behavioral challenges, Intellectual and Developmental Disabilities, and Autism Spectrum Disorders.
Aaron has his Master’s Degree in Clinical Psychology, enjoys spending time with friends and family and lives in Rochester, NY.
Wendy comes to Prime Care Coordination with several years of senior management experience. During her tenure career working with individuals with intellectual and developmental disabilities, she managed program areas in residential, day services, family supports and outreach/enrollment, and ultimately received a promotion to Program Administrator overseeing a variety of different services, including Medicaid Service Coordination. From there, she served as the Manager of Project Management for Community Health Systems before moving on to the University of Rochester Medical Center (URMC). At the URMC, she was employed as a Project Manager/Electronic Medical Record Program Manager.
Wendy has a masters in Strategic Leadership from Roberts Wesleyan College and lives in Rochester, NY.
Erika comes to Prime Care Coordination with several years of progressive leadership experience in the Human Service field providing training, organizational development, quality improvement and strategic management to various OPWDD, OASAS, and OMH funded programs. She joined Prime Care Coordination in July of 2018 as the Regional Assistant Director in the Fingerlakes Region where she provided leadership, education, and direction to promote the on-going development of Care Managers and Care Manager Supervisors to achieve professional goals and organizational outcomes. Erika has a demonstrated fast-track record of success in developing others and cultivating teams to deliver the best level of care possible for people receiving services.
Erika earned her Bachelor’s Degree in Psychology and Political Science and Master’s Degree in Strategic Leadership from Roberts Wesleyan College. She lives in the city of Rochester with her daughter.